MBA in Marketing

Type of Programs, Top Colleges, Career Opportunities, Courses & Syllabus

MBA in Marketing is India’s most popular MBA specialization as per Aspirants Survey 2021. 51% of MBA aspirants ranked this as #1 specialization, followed by Finance. So what makes MBA in Marketing the most sought after MBA specializations in India? Which are the top MBA colleges offering MBA in Marketing, and what are the job placement and career opportunities after completing MBA in Marketing? This in-depth article will answer these and many more questions that you may have. Check well researched list of Top MBA Colleges for Marketing in India below.

First, let’s understand what is marketing and what does MBA in Marketing covers. Marketing gurus Philip Kotler and Kevin Keller, define marketing management as “…the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value”. MBA in Marketing covers each and every aspect of this definition. It beginning from the identification of consumer needs, marketing the product and offering after sales service satisfaction. All the business aspects including brand management, Retail Management, Consumer and Sales management, Marketing strategies, Digital Marketing, Product Development among others.

MBA in Marketing Management provides deep and wide learning that helps students to become successful Marketing managers. The key learning areas are Market Research and Analysis; Sales techniques; Pricing Determination; Product Advertising; Product Designing; Presentation and above all Communication skills. This is the one of the highest paying MBA domains with average salary of Rs. 5.0 LPA to Rs. 25.0 LPA depending upon the MBA college ranking and candidates profile and skills.

Top MBA Colleges for Marketing in India include IIM Ahmedabad, IIM Calcutta, IIM Bangalore, FMS Delhi, XLRI Jamshedpur, SPJIMR Mumbai, MDI Gurgaon, IMT Ghaziabad among others. These Colleges in India offer different types of MBA Marketing programs.

This article by will help you learn about following:
• Type of Courses on MBA in Marketing in India
• Top MBA Colleges for Marketing in India
• Scope: Placements & Career Opportunities
• Course Syllabus
Different Types of Courses with MBA Marketing Specialization
MBA in Marketing Colleges in India are more than 3000. These Colleges offer MBA Marketing Specialization courses of different nature and duration but their coverage areas are same. After study of more than 50 programs, we can classify the programs offered in India into following different categories:
1. 2-Year Full Time Specialized MBA in Marketing by IIM
2. 2-Year Full Time Specialized MBA or MBA Equivalent PGDM in Marketing by B-Schools and Universities like IMT, TAPMI
3. 1-Year Full Time or Executive (Part Time) On-Campus/Hybrid Specialized MBA in Marketing by Top B-schools & Universities like K J Somaiya, ISB Hyderabad
4. MBA Marketing Specialization offered within 2-year full time General MBA/PGDM Program like iIM Ahmedanad, FMS Delhi, SPJIMR Mumbai
Top MBA Colleges for Marketing in India
If you are looking for Colleges in India, below are the top management institutes
MBA College Title & Type of MBA Marketing Course MBA Marketing Course Fees (Rs. in lakhs)
IIM Ahmedabad PGP with Specialization in Marketing; 2 years full time 23.00
IIM Bangalore MBA with Specialization in Marketing; 2 years full time 23.20
IIM Calcutta MBA with Specialization in Marketing; 2 years full time 21.10
ISB Hyderabad PGPM with specialization in Marketing; 1 year full time 30.41
FMS Delhi MBA with Specialization in Marketing; 2 years full time 1.92
IIFT Delhi/Kolkata MBA (IB) with specialization in Marketing; 2 years full time 17.25
SPJIMR Mumbai PGDM with specialization in Marketing and Operations; 2 years full time 17.50
XLRI Jamshedpur PGDM- Business Management with specialization in Marketing; 2 years full time 23.60
IMT Ghaziabad PGDM Marketing; 2 years full time 17.50
TAPMI Manipal PGDM Marketing Management; 2 years full time 14.30
MBA Marketing Admissions
The eligibility criteria for MBA Marketing Admissions have two most important points:
• You must be a graduate with 50% or 60% marks in any discipline
• You must register and appear in the acceptable national level/state level/institute level MBA entrance test and score well.

MBA in Marketing Management Vs MBA in Sales Management
Both the programmes MBA in Sales Management and MBA in Marketing Management are the 2 years full time MBA programmes. Most of the colleges offer this specialization.

The basic difference between the Sales and Marketing Management MBA programmes is that while MBA in Sales Management is prominently related to dealing with managing a company’s sales operations. The Sales management professionals are supposed to be responsible for meeting the sales targets, hiring sales staff, training them staff, preparing and updating the sales reports, collect orders, check the stocks, manage the distributors, whole sellers, retailers among other activities.

However, this programme related to the practical application of marketing techniques and the management of a firm’s marketing resources and activities. The Marketing management professionals are responsible for influencing the level, timing, and composition of customer demand.

Besides, Marketing communication, a crucial part of company’s marketing efforts is also included in the study of MBA course in Sales & Marketing. Within the purview of Marketing Communication are included advertising, direct marketing, branding, packaging, printed materials, PR activities, sales presentations, sponsorships, trade show appearances among others. Complete communication with the market is included in the MBA in Marketing Communication course.

MBA in Marketing Scope: Average Placements & Career Opportunities

After completing your Marketing Management MBA, career opportunities are open in the areas of product management, industrial marketing management, advertising, sales management, marketing research, retailing, consulting among others.

If you have done this course from a top MBA college, the average salary offered in accordance with the role offered can go as high as Rs.10 to 20 lakhs per annum. Even after doing the MBA in Marketing from Tier-2 B-school, the average salary offered remains high enough at Rs.5 to 7 lakhs per annum.

Top Recruiters for MBA in Marketing

Some of the top recruiters who look for candidates with this qualification include HUL, Rivigo, Enhance Group, Tata Global Beverages, Bata, Fermenta Biotech, Field Fresh Foods, GE CLP, ITC, GILAC, Marico, ABFRL, Britannia, Bajaj Auto, Maruti Suzuki, Royal Enfield, Tata Motors, Tata Steel, Flipkart, Swiggy, OYO, Games 24*7, Google, Hexaware, Infoedge, Value Labs, Amazon, Deloitte, Godrej, L&T, Apple, Bain & Company, Raymond’s, Boston Consulting, Goldman Sachs, Axis Bank, Yes Bank, ICICI, Morgan Stanley, J P Morgan, Barclays, McKinsey, Lehman, among others.

MBA Marketing: Profiles & Roles Offered
Key roles and profiles offered to the candidates with this specialization include Business Analyst, Campaign Manager, Category Manager, Digital Marketing, Marketing Manager, Product Manager, Sales Manager, Offline marketing manager, Consumer-Relation Manager/Relationship Manager, Business Development Manager among others.

MBA Marketing Course Syllabus

The MBA Marketing course Syllabus is designed in such a way that the Management graduate is able to handle multiple marketing management tasks simultaneously. The key topics in MBA Marketing course subjects as included in IIM Ahmedabad, SPJIMR, IIFT, IMT, TAPMI among other top MBA colleges are:
• Marketing Management
• Advertising and Sales Promotion
• Business-to-Business Marketing
• Competition and Globalization
• Consumer Behaviour
• International Marketing
• Internet Marketing
• Marketing Decision Models
• Marketing Engineering
• Marketing Fair
• Marketing in Emerging Countries
• Marketing in Practice
• Marketing Metrics for Marketing Performance Evaluation
• Marketing Research
• Pricing Management
• Product and Brand Management
• Qualitative Market Research
• Retail Management
• Sales and Distribution Management
• Service Marketing
• Sports and Tourism Marketing
• Strategic Marketing
• Rural Marketing
• Market Planning
Which MBA Marketing Specialization is best for You? Decide before Joining
The MBA programs in Marketing Management range from being standalone to part-of-regular MBA program, from full-time to part-time and many other options. While all 2-year Full-Time Regular MBA programs offer this specialization in second year of their program, there are a few top Institutes offering Specialized MBA in Marketing right from the day one.

If you pursue General MBA in top B-schools, you can choose your specialization in the end of first year but if you are taking admission in the specialized MBA program, you pursue your specialization from the day one of the first year. So, before entering the MBA program, you should give a thought to the idea whether you wish to choose your specialization after one year of study or want to pursue MBA in Marketing without leaving scope for change.

If you are passionate and clear about making a career in MBA in Marketing, you can go for full time MBA Marketing specialization and join the specialized program right from beginning. Please note that top B-schools like IMT, TAPMI, conduct separate GD-PI-WAT for admission to MBA/PGDM in Marketing programs.

If you have less time and wish to complete your MBA specialization faster, you can join one year full time MBA offered by many top B-schools. But if you are a working professional and cannot join a regular program, you can opt for part time or online MBA specialized program.

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